Apple Battersea Launch Social
via Hogarth Worldwide
2024
Concept, script and story for a social reel launching the new Apple Store at Battersea Power Station.
The reel tapped into the local community of workers at the store, as well as the store’s new design, to introduce the space in a playful, people-first way. I developed the concept and narrative, wrote the script, and shaped the tone to reflect the area’s unique character and creative energy.
Directed by Darius Norowzian and shot on location in Battersea.