Today at Apple

Apple
Via WPP
2019–now

Editorial lead overseeing copy across Apple's flagship arts and cultural events programming in the UK, Europe and Asia.

For six+ years, I've led an international network of senior writers to shape the editorial identity of each performance, event, or series – ensuring consistency, cultural relevance, and creative quality throughout.

For bigger series marking key moments in the calendar (Pride, Black History Month, International Women's Day and Diwali) and crossover moments celebrating the latest from Apple Music, Apple TV, and Apple Podcasts, the approach goes deeper: crafting a distinct identity for the series and working closely with Apple programming teams to land a coherent strategy across an interconnected lineup of experiences, bespoke to the moment and place.

To do this well, I work closely with design, production, and leadership, ensuring every experience delivers on the programming vision.
I also support geo leads and writers across non-English-language markets, reviewing work through back-translations to ensure brand style, voice, and philosophy are coming through — and training writing teams in new markets.

Programming is live and ongoing.

You can explore live examples globally at apple.com/today.

A selection of recent and older examples included.