today at apple

apple
via hogarth
2019-now

editorial lead overseeing copy creation across apple’s flagship arts and cultural events programming in the uk, europe and asia.

for six+ years, i’ve led an international network of senior writers to shape the identity of each performance, event, or series, focused on ensuring editorial consistency, cultural relevance, and creative quality in all corners.

for bigger series, which mark key moments in the calendar like pride, black history month, international women’s day and diwali, and crossover moments celebrating the latest releases from apple music, apple tv, and apple podcasts, a deeper approach is needed, including crafting an identify for the series and working closely with apple programming teams to land detailed strategy across an interconnected lineup of experiences, bespoke to the moment and place.

to get this done, I work closely with design, production, and leadership, ensuring each experience delivers on the programming strategy and vision.

i also support geo leads and new writers across non english-language markets, reviewing work through back-translations to ensure the brand style, voice and philosophy is coming through. including training writing teams in new markets.

programming is live and ongoing.

you can explore live examples globally at apple.com/today.

here’s a selection of some recent and old favourites.