Today at Apple

Apple
via Hogarth Worldwide
2019–Present

Copy direction for Today at Apple, Apple’s flagship arts and cultural events programme.

I oversee a network of writers and editors across EMEA and APAC, ensuring content is culturally authentic in each market while maintaining Apple’s global voice and style. My work spans both series and one-off events, with a focus on editorial consistency, cultural relevance and creative quality.

This includes shaping the identity of each session or collection, onboarding and training writers across geos, and guiding editorial decisions to ensure every experience resonates locally. I collaborate closely with design, production, programming teams, and Apple leadership to create events that embody the brand’s creative vision and the unique cultural voice of each city.

Recent series include Pride, Black History Month, Chinese New Year and Diwali.

Find live examples at apple.com/today

copy +creative by dan cooke.

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