Powerful Features for Work
Apple · 2025
Creative lead, experience design
Creative lead on Powerful Features for Work, the session that launched a new way of learning in-store at Apple.
Built for anyone using Apple products at work, it had to flex for groups of every size and need. I developed the experience and all supporting comms, prototyping and testing with Apple's design team, creative directors and senior leadership ahead of a global rollout.
Working directly with Apple Creative Pros, I scripted and structured the session end to end: demo flow, on-screen guidance, hands-on activities and retail calls to action. Detailed facilitation guides supported delivery in Apple Stores worldwide. The result is one consistent framework that plays out differently every time.
That framework now underpins Apple's modular approach to in-store programming. I've since led session content across other Apple Retail experiences, from on-screen visuals, scripts and signage to the online journeys that bring people in.
Find the session at apple.com/today ↗