pepsico. cold soup.
pepsico
via boulder
2017
concept, script and story for a lo-fi explainer ahead of pepsico’s annual internal innovation comp.
created on a tight budget and timeline, the idea was to stitch together a cute and playful explainer from public domain offcuts, heroing last year's winner.
it worked a treat-- and pepsico came back for more the following year.
(i’d left by then)