pepsico. cold soup.


pepsico
via boulder
2017


concept, script and story for a lo-fi explainer ahead of pepsico’s annual internal innovation comp.

created on a tight budget and timeline, the idea was to stitch together a cute and playful explainer from public domain offcuts, heroing last year's winner. 

it worked a treat-- and pepsico came back for more the following year. 

(i’d left by then)