Today at Apple

Apple · via WPP · 2019–now
Editorial lead, arts and culture programming

Leading editorial for Today at Apple's flagship arts and culture programming across the UK, Europe and Asia.

Since 2019, I've run an international network of senior writers, shaping the editorial identity of every performance, event and series so each one lands with consistency, cultural relevance and craft.

For the bigger moments in the calendar, like Pride, Black History Month, International Women's Day and Diwali, plus crossovers with Apple Music, Apple TV and Apple Podcasts, I go deeper, building a distinct identity for the series and working with Apple's programming teams to craft a lineup of experiences for the moment and the place.

I work closely with design, production and leadership to make sure every event delivers on the programming vision. I also support geo leads and writers in non-English-language markets, reviewing work through back-translation and training new writing teams.

apple.com/today ↗