copy +creative by dan cooke.

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New World 

Apple x It’s Nice That
via Hogarth Worldwide
2021–23Copy and creative oversight for New World, a series of hands-on virtual sessions from Today at Apple and It’s Nice That, exploring the future of creativity through artists and designers who use their work to share bold visions of tomorrow.

Representing Apple, I worked across the project to ensure every element aligned with the brand’s voice and standards, shaping the writing and tone into a cohesive, inspiring experience. The programme blended Apple’s creative vision with It’s Nice That’s editorial edge to deliver something both distinctive and unmistakably on-brand.

Find out more here.  
Design system by Gianluca Alla.




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