New World

Apple x It’s Nice That
Via WPP
2021–23

Copy direction for New World, a series of hands-on virtual sessions from Today at Apple and It's Nice That, exploring the future of creativity through artists and designers who use their work to share bold visions of tomorrow.

Representing Apple, I worked across the project to ensure every element aligned with the brand's voice and standards, shaping the writing and tone into a cohesive, inspiring experience.

The programme brought together Apple's creative vision and It's Nice That's editorial edge to deliver something both distinctive and unmistakably on-brand for all involved.

More here.

Design system by Gianluca Alla.