Hi, I’m Dan 👋 a freelance writer and creative in London, working across film, editorial, branding, campaigns and experience design. That can mean big-picture creative direction and strategy or in-the-weeds writing, concepting and systems development.

I’ve been leading on global work for Apple for 6+ years, embedded remotely in their worldwide retail team in Cupertino, while heading up a multi-geo editorial team for Today at Apple, shaping arts, culture and education programming across the UK, Europe and Asia.

I’ve also worked with brands like Beats, It’s Nice That, Marvel, Movember, Expedia, Dogs Trust, PepsiCo, Picnic and The Dots.

Earlier I was at agencies Reading Room and Boulder Group. I’ve also written for The Independent on tech, travel and education, supported non-profits on messaging strategy, and had a 5-star fringe play about a man stuck inside a Butlins water slide.

You can explore my brand work here. For bookings, Email is best. You can also find me on LinkedIn. Instagram. Or YunoJuno.

Please reach out if you’d like more info on anything featured. Some restrictions. Always happy to chat through a brief on a call, or meet in London.

C.V. 01—Today at Apple 02—Apple Battersea Launch 03—Powerful Features for Work 04—Shot on iPhone 05—iPad Creative Projects 06—Apple Creative Studios 07—Make Your Holiday 08—New World 09—Cold Soup 09—Spider-Man 09—Clear © Dan Cooke 2025

C.V.
01—Today at Apple
02—Apple Battersea Launch
03—Powerful Features for Work
04—Shot on iPhone
05—iPad Creative Projects
06—Apple Creative Studios
07—Make Your Holiday
08—New World
09—Cold Soup
09—Spider-Man
09—Clear
© Dan Cooke 2025