Light Up Mumbai
via Hogarth Worldwide
2017
This is an example of a series I worked on end-to-end: from naming, to shaping the programming narrative, to bringing it all together on the page across a suite of sessions that laddered up to the main series page.
The series was a hit. Fully booked, drawing new customers into the store as Apple continues to build momentum in this market. Set to run again in 2025.
A lot of words below, but just to give a flavour of the depth of the programming.