Light Up Mumbai

Apple
Via WPP
2024

Copy direction for Light Up Mumbai, a series of creative sessions at Apple BKC inviting the local community to explore their creativity around Diwali.

An example of a Today at Apple series worked end-to-end — from naming and programming narrative through to the full asset suite, all laddering up to the main series page.

The series was a hit: fully booked, drawing new customers into the store as Apple continues to build momentum in this market.

A selection from the full programming below.