GarageBand Remix Sessions
Apple · 2021
Creative lead, experience design and scripts
Creative lead on GarageBand Remix Sessions, in-app tutorials that guide fans through remixing tracks by their favourite artists.
The tutorials play picture-in-picture, blending guidance from Apple Creatives with artist commentary and step-by-step walkthroughs. I led the experience design, scripted the launch sessions featuring Lady Gaga and Dua Lipa, and wrote the social and UX copy that brought fans in.
The sessions reached millions worldwide, expanded to Katy Perry, SEVENTEEN and more, and later evolved into GarageBand Producer Packs. All sessions live in the GarageBand Sound Library on iPhone and iPad.
Read the launch on Apple Newsroom ↗