GarageBand Remix Sessions
2022
The tutorials appear picture-in-picture, blending guidance from Apple Creatives, artist commentary and step-by-step walkthroughs. I led experience design for the project, developed scripts for the first sessions featuring Lady Gaga and Dua Lipa, and wrote the social assets and UX copy to bring fans into the experience.
The sessions reached millions worldwide, soon expanding to feature Katy Perry, Seventeen and other global artists. The framework later evolved into GarageBand Producer Packs.
All sessions are available in the GarageBand Sound Library on iPhone and iPad.
More info here.