Draw Your Tree

Apple
Via WPP
2025

For the third year of Apple's annual Christmas takeover of the iconic Battersea Power Station chimneys, I led the development of a new Today at Apple workshop — a festive creative invitation for the nation, designed to be accessible to everyone, at any age and skill level.

The session centred on drawing with iPad and Apple Pencil, breaking illustration down into simple, playful techniques. I tested and refined the creative journey and developed a script and facilitator guidance to support its delivery.

The experience launched in Apple Stores nationwide, acting as the public entry point to the wider campaign. Selected designs were then projected onto the power station in the lead-up to Christmas, alongside work by prominent British artists.

To support the in-store experience, I also developed marketing assets for the campaign, ensuring a consistent energy across every physical, digital, and editorial touchpoint.

More about the campaign here. Or here on It’s Nice That.

Full session build assets available on request.