Creative Projects – iPad

Apple
2022

Creative lead on a design-focused episode of Apple's Creative Projects YouTube series, featuring Dallas-based artist Temi Coker.

I developed the concept and story, wrote the script, and worked on set at Apple Michigan Avenue in Chicago to support filming and ensure the creative vision carried through.

I also supervised the script through production and led copy for social assets and post-production refinements.

The challenge was to create a viewer experience that felt engaging while clearly guiding people through the steps needed to unlock the skills on show — layering narrative with instruction to deliver something simple, fun, and achievable.

I worked closely with Anthony, the Apple Creative Pro, to ensure every beat landed without feeling prescriptive — something that came through in the dynamic energy between the hosts on set.

The episode closed out the second season of Creative Projects and picked up more than 3.5 million views.

*The video was recently retired. Watch it here: https://drive.google.com/file/d/1ggbBrNmwivX_4BeLJ7Ji0qSQer5rq7su/view?usp=sharing