creative projects. ipad.

apple
2022

creative lead on a design-focused episode of apple’s creative projects youtube series, featuring dallas-based artist temi coker.

i developed the concept and story, wrote the script, and worked on set at apple michigan avenue in chicago to support filming and ensure the creative vision came through.

i also supervised the script through production and led copy for social assets and post-production refinements.

the challenge was to create a viewer experience that felt engaging while clearly guiding people through the taps needed to unlock the skills on show.

this meant layering narrative with instruction to deliver a simple, fun, and achievable package.

i worked closely with anthony, the apple creative pro, to make sure every beat landed in the script without feeling prescriptive, something that came to life on set in the dynamic energy between the hosts.

this episode closed out the second season of creative projects and picked up more than 3.5 million views.

*the vid was recently retired.

Check it out here:
https://drive.google.com/file/d/1ggbBrNmwivX_4BeLJ7Ji0qSQer5rq7su/view?usp=sharing