Creative Projects: Made on iPad
Apple · 2022
Creative lead, concept and script
Creative lead on a design episode of Apple's Creative Projects YouTube series, featuring Dallas-based artist Temi Coker.
I developed the concept and story, wrote the script and was on set at Apple Michigan Avenue in Chicago to keep the creative vision on track. I also supervised the script through production and led supporting copy across platforms and marketing channels.
The challenge was to make the episode genuinely fun while guiding viewers through each skill step by step. Working closely with Apple Creative Pro Anthony, we layered story with instruction so every beat landed without feeling prescriptive.
The episode closed season two and passed 3.5 million views.