12 COLD SOUP
CLIENT: PepsiCo
AGENCY: Pebble Studios
YEAR: 2017
AGENCY: Pebble Studios
YEAR: 2017
A very effective, very shoestring explainer video created for an internal innovation initiative at PepsiCo.
The brief was simple. They were looking for something fun and memorable to capture the energy of the previous year’s competition to excite their staff about the possibilities of getting involved this time around. But they needed it quick.
To hit the timeline, I pitched a super simple, image-led appraoch with a fun voiceover telling the story of the road to victory.
And it was a hit. The initiative drew in its largest entry pool ever and PepsiCo came back the following year for more of the same.
The brief was simple. They were looking for something fun and memorable to capture the energy of the previous year’s competition to excite their staff about the possibilities of getting involved this time around. But they needed it quick.
To hit the timeline, I pitched a super simple, image-led appraoch with a fun voiceover telling the story of the road to victory.
And it was a hit. The initiative drew in its largest entry pool ever and PepsiCo came back the following year for more of the same.