copy +creative by dan cooke.

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Change Means Business

Apple x The Dots
via Hogarth Worldwide
2022Branding and copy direction for Change Means Business, a partnership between The Dots and Today at Apple. The collaboration took the form of free virtual studios and in-store sessions designed to help freelancers, aspiring founders and business owners thrive in challenging times.

I landed the series name and worked with the Apple team to shape the events within this creative wrapper. Each session brought in industry-leading founders to share their journeys and insights on business growth, with a focus on the creative industries.

We elevated the campaign with a set of quotes from the participating talent, drawn from interviews about their work, created to inspire audiences on social channels and in-store.

Design system by Gianluca Alla.

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