Change Means
Business

Apple x The Dots
Via WPP
2022

Naming and copy direction for Change Means Business, a partnership between The Dots and Today at Apple. The series took the form of free virtual studios and in-store sessions designed to help freelancers, aspiring founders and business owners thrive in challenging times.

I developed the series name and worked with the Apple team to shape the events within this creative framework. Each session brought in industry-leading founders to share their journeys and insights on business growth, with a focus on the creative industries.

We elevated the campaign with a set of quotes drawn from interviews with the participating talent, created to inspire audiences across social and in-store.

Design system by Gianluca Alla.