change means
business

apple x the dots
via hogarth
2022

branding and copy direction for change means business, a partnership between the dots and today at apple. the collaboration took the form of free virtual studios and in-store sessions designed to help freelancers, aspiring founders and business owners thrive in challenging times.

i landed the series name and worked with the apple team to shape the events within this creative wrapper. each session brought in industry-leading founders to share their journeys and insights on business growth, with a focus on the creative industries.

we elevated the campaign with a set of quotes from the participating talent, drawn from interviews about their work, created to inspire audiences on social channels and in-store.

design system by gianluca alla.