6 Reasons to Visit Apple Battersea

Apple
Via WPP
2024

Concept, script and story for a reel introducing the new Apple Store at Battersea Power Station.

The reel tapped into the local community – as well as the store's striking new design – to introduce the space in a playful, people-first way. I developed the concept and narrative, wrote the script, and shaped the tone to reflect the area's unique character and creative energy.

Directed by Darius Norowzian.

Shot on location in Battersea.