6 reasons to visit apple battersea

apple
via hogarth
2024

concept, script and story for a reel introducing the new apple store at battersea power station.

the reel tapped into the local community of workers-- as well as the store’s new design-- to introduce the space in a playful, people-first way. i developed the concept and narrative, wrote the script, and shaped the tone to reflect the area’s unique character and creative energy.

directed by darius norowzian.

shot on location in battersea