New World
Apple x It's Nice That · via WPP · 2021–23
Copy direction
Copy direction for New World, a series of hands-on virtual sessions from Today at Apple and It's Nice That, exploring the future of creativity through artists and designers with bold visions of tomorrow.
Representing Apple, I shaped the writing and tone across the project, holding every element to Apple's voice and standards while leaving room for It's Nice That's editorial edge. The result felt distinctive and unmistakably on-brand for both.
Design system by Gianluca Alla.
Read the launch feature on It's Nice That ↗