Hello, I’m Dan C, a writer and copy/creative director from Yorkshire, based in London, working globally on all things storytelling in video, programming, UX, editorial and campaigns. I also offer free support for non-profits (see #13). Please get in touch for more info, or to discuss a project.


01 Made for Business
02 Apple Creative Studios
03 Apple Creative Projects
04 Today at Apple
05 Remix Sessions
06 Apple Music Classical
07 New World
08 Make Your Holiday
09 Beats
10 Thlides
11 Spider-Man
12 Cold Soup
13 Non-profits


︎︎︎ Email
︎︎︎ Linkedin
︎︎︎ YunoJuno


Hello, I’m Dan C, a writer and copy/creative director from Yorkshire, based in London, working globally on all things storytelling in video, programming, UX, editorial and campaigns. I also offer free support for non-profits (see #13). Please get in touch for more info, or to discuss a project.


︎︎︎ Email
︎︎︎ Linkedin
︎︎︎ YunoJuno


01 Made for Business
02 Apple Creative Studios
03 Apple Creative Projects
04 Today at Apple
05 Remix Sessions
06 Apple Music Classical
07 New World
08 Make Your Holiday
09 Beats
10 Thlides
11 Spider-Man
12 Cold Soup
13 Non-profits

04 TODAY AT APPLE



CLIENT:  Apple
YEAR:    2018–Present
Apple host a wide variety of talks, workshops and performances in Apple Stores across the globe, bringing in local and big name artists and leaders to share their stories and creative processes.

Sessions cover everything from music and design to film and fitness, drawing on Apple’s unique position at the heart of pretty much every creative industry.

Since 2018, I’ve been leading writing teams across EMEIA and APAC to bring these experiences and programmes to life in a unified way as Today at Apple has spread around the world. 

You can find live examples across all markets at apple.com/today





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© 2024 Daniel Cooke