Hello, I’m Dan C, a writer and copy/creative director from Yorkshire, based in London, working globally on all things storytelling in video, programming, UX, editorial and campaigns. I also offer free support for non-profits (see #13). Please get in touch for more info, or to discuss a project.


01 Made for Business
02 Apple Creative Studios
03 Apple Creative Projects
04 Today at Apple
05 Remix Sessions
06 Apple Music Classical
07 New World
08 Make Your Holiday
09 Beats
10 Thlides
11 Spider-Man
12 Cold Soup
13 Non-profits


︎︎︎ Email
︎︎︎ Linkedin
︎︎︎ YunoJuno


Hello, I’m Dan C, a writer and copy/creative director from Yorkshire, based in London, working globally on all things storytelling in video, programming, UX, editorial and campaigns. I also offer free support for non-profits (see #13). Please get in touch for more info, or to discuss a project.


︎︎︎ Email
︎︎︎ Linkedin
︎︎︎ YunoJuno


01 Made for Business
02 Apple Creative Studios
03 Apple Creative Projects
04 Today at Apple
05 Remix Sessions
06 Apple Music Classical
07 New World
08 Make Your Holiday
09 Beats
10 Thlides
11 Spider-Man
12 Cold Soup
13 Non-profits

11 SPIDER-MAN



CLIENT:  Marvel x Disney
AGENCY:  Pebble Studios
YEAR:    2017
Ahead of the launch of their new Spider-Man series, Marvel and Disney XD were on the hunt for a fun new promo. Open brief. 

Working at Pebble Studios, I pitched several concepts, landing on this: a dual narrative experience that would allow fans to jump between the overlapping narratives (showcasing the contrasting lives of Peter Parker and Spider-Man) with the tap of a key.

From there, I developed a script for the two narratives, unified by a voiceover that spoke to both sides, and storyboarded out the ways in which the story would come together in parallel transitions. 

Then I worked closely with the animation crew to bring it to life beat by beat. 

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© 2024 Daniel Cooke