11 SPIDER-MAN
CLIENT: Marvel x Disney
AGENCY: Pebble Studios
YEAR: 2017
AGENCY: Pebble Studios
YEAR: 2017
Ahead of the launch of their new Spider-Man series, Marvel and Disney XD were on the hunt for a fun new promo. Open brief.
Working at Pebble Studios, I pitched several concepts, landing on this: a dual narrative experience that would allow fans to jump between the overlapping narratives (showcasing the contrasting lives of Peter Parker and Spider-Man) with the tap of a key.
From there, I developed a script for the two narratives, unified by a voiceover that spoke to both sides, and storyboarded out the ways in which the story would come together in parallel transitions.
Then I worked closely with the animation crew to bring it to life beat by beat.
Working at Pebble Studios, I pitched several concepts, landing on this: a dual narrative experience that would allow fans to jump between the overlapping narratives (showcasing the contrasting lives of Peter Parker and Spider-Man) with the tap of a key.
From there, I developed a script for the two narratives, unified by a voiceover that spoke to both sides, and storyboarded out the ways in which the story would come together in parallel transitions.
Then I worked closely with the animation crew to bring it to life beat by beat.