Project
Remix Sessions

Writing lead on Apple’s Remix Sessions: inspiring mini-lessons featured directly in the GarageBand app with big name artists such as Lady Gaga and Dua Lipa. I crafted the naming architecture and led copy development across video scripts, in-app UX, and socials covering TikTok, Snapchat, Instagram, and Twitter for the first installments of the project. The videos have been seen more than 37 million times just in-app. I also led writing development for the counterpart in-store Remix Skills sessions, which invited people into Apple Stores around the world to start playing with music.

Client
Apple


Year
2021





Mark