05 REMIX SESSIONS
CLIENT: Apple
YEAR: 2022
YEAR: 2022
Apple wanted to create a series of turorials to live inside the GarageBand app that would give fans the chance to remix their favourite songs by their favourite artists. Each to be launched alongside a global series of in store remix sessions led by Apple Creatives.
In the run up, I worked closely with the Apple design team to flesh out the makeup of the experience, and built out a script template and director notes across the first two episodes, featuring Lady Gaga and Dua Lipa.
Each ep was designed to be experienced picture-in-picture over the GarageBand UI, allowing fans to watch along as they created their remix. This meant working closely with the app on iPad and iPhone to ensure the UX was flawless between app and video.
To complete the journey, I also developed the in-app UX, social and marketing assets, and event copy for the corresponding in-store experiences.
You can find all the episodes in the GarageBand Sound Library on either iPhone or iPad.
In the run up, I worked closely with the Apple design team to flesh out the makeup of the experience, and built out a script template and director notes across the first two episodes, featuring Lady Gaga and Dua Lipa.
Each ep was designed to be experienced picture-in-picture over the GarageBand UI, allowing fans to watch along as they created their remix. This meant working closely with the app on iPad and iPhone to ensure the UX was flawless between app and video.
To complete the journey, I also developed the in-app UX, social and marketing assets, and event copy for the corresponding in-store experiences.
You can find all the episodes in the GarageBand Sound Library on either iPhone or iPad.
