Project
Remix Sessions

Writing lead on Apple’s Remix Sessions: inspiring mini-lessons featured directly in the GarageBand app with big name artists such as Lady Gaga and Dua Lipa. I crafted the naming architecture and led copy development across video scripts, in-app UX, and socials covering TikTok, Snapchat, Instagram, and Twitter for the first installments of the project–more to come. The videos have been seen more than 37 million times just in-app.

Client
Apple


Year
2021





Mark