Mumbai Rising

Copy Direction

Copy direction for Mumbai Rising: a creative programme featuring groundbreaking Indian artists to celebrate the opening of India’s first Apple Store.

The programme welcomes Mumbai into the store to push their creativity in everything from film to design, hands-on with some of India’s most pioneering makers.

I named the programme and led a writing team to deliver the programming narrative end to end on, in-store, on socials and across other internal and external communication channels.

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