Hello, I’m Dan C, a writer and copy slash creative director from Yorkshire, based in London, working globally on all things storytelling in video, programming, UX, editorial and campaigns. I also offer free support for non-profits (see #13). Please get in touch for more info, or to discuss a project.



01 Made for Business
02 Apple Creative Studios
03 Apple Creative Projects
04 Today at Apple
05 Remix Sessions
06 Apple Music Classical
07 New World
08 Make Your Holiday
09 Beats
10 Thlides
11 Spider-Man
12 Cold Soup
13 Non-profits



︎︎︎ Email
︎︎︎ Linkedin
︎︎︎ YunoJuno


Hello, I’m Dan C, a writer and copy slash creative director from Yorkshire, based in London, working globally on all things storytelling in video, programming, UX, editorial and campaigns. I also offer free support for non-profits (see #13). Please get in touch for more info, or to discuss a project.



︎︎︎ Email
︎︎︎ Linkedin
︎︎︎ YunoJuno



01 Made for Business
02 Apple Creative Studios
03 Apple Creative Projects
04 Today at Apple
05 Remix Sessions
06 Apple Music Classical
07 New World
08 Make Your Holiday
09 Beats
10 Thlides
11 Spider-Man
12 Cold Soup
13 Non-profits


08 MAKE YOUR HOLIDAY



CLIENT:  Apple
YEAR:    2020-21
Experience design and writing for an interactive project book made to entertain kids and families at home during the pandemic.

The book, made specifically for iPad with a tonne of split-screen and cross-app functionality, was a first for Apple and came as a quick and direct response to global context.

Working closely with the Apple team, I developed the narrative of the 52-page book, focusing on creating a seamless experience page-to-page and app to app, as well as leading the development of several of the projects themselves.

The result was an extremely lovely and extremely accessible interactive experience that kids could play, draw, write and video their way through in the comfort of their homes, which was downloaded over a million times worldwide.

The thing was downloaded over a million times worldwide, so hopefully hit the spot.

You can grab the full thing here





© 2024 Daniel Cooke