Creating the writing system and approach for Apple Creative Studios – a global initiative bringing one-of-a-kind mentorship programmes to underrepresented communities worldwide. On the project from day one, I developed the programme’s tone of voice and naming architecture, working across programmes in the UK, Europe, and the US, honed and instilled a writing identity and template system to facilitate expansion worldwide, and trained and supported writing teams in each region during rollout. 

Creative Studios goes global in 2022 – read up >