Project
Apple Creative Studios

Developing the writing system and approach for Apple Creative Studios – a global initiative bringing one-of-a-kind mentorship programmes to underepresented communities worldwide. On the project from day one, I created the programme’s tone of voice and naming architecture working across programmes in the UK, Europe, and the US; honed and instilled a writing identity and template system to faciliate expansion; and trained and supported writing teams worldwide. 

Client
Apple


Year
2020-21





Mark