Hello, I’m Dan C, a writer and copy / creative director based in South London, working globally on all things storytelling in video, programming, UX, editorial and campaigns. I also offer free support for non-profits (see #13). Please get in touch for more info, or to discuss a project.



01 Made for Business
02 Apple Creative Studios
03 Apple Creative Projects
04 Today at Apple
05 Remix Sessions
06 Apple Music Classical
07 New World
08 Make Your Holiday
09 Beats
10 Thlides
11 Spider-Man
12 Cold Soup
13 Non-profits



︎︎︎ Email
︎︎︎ Linkedin
︎︎︎ YunoJuno


Hello, I’m Dan C, a writer and copy / creative director based in South London, working globally on all things storytelling in video, programming, UX, editorial and campaigns. I also offer free support for non-profits (see #13). Please get in touch for more info, or to discuss a project.



︎︎︎ Email
︎︎︎ Linkedin
︎︎︎ YunoJuno



01 Made for Business
02 Apple Creative Studios
03 Apple Creative Projects
04 Today at Apple
05 Remix Sessions
06 Apple Music Classical
07 New World
08 Make Your Holiday
09 Beats
10 Thlides
11 Spider-Man
12 Cold Soup
13 Non-profits


12 COLD SOUP



CLIENT:  PepsiCo
AGENCY:  Pebble Studios
YEAR:    2017
A very effective, very shoestring explainer video created for an internal innovation initiative at PepsiCo.

The brief was simple. They were looking for something fun and memorable to capture the energy of the previous year’s competition to excite their staff about the possibilities of getting involved this time around. But they needed it quick.

To hit the timeline, I pitched a super simple, image-led appraoch with a fun voiceover telling the story of the road to victory.

And it was a hit. The initiative drew in its largest entry pool ever and PepsiCo came back the following year for more of the same.



© 2024 Daniel Cooke