Apple Creative Studios

Copy Direction

Copy direction for Apple Creative Studios, a global youth initiative bringing world-class mentorship programmes to underserved communities in cities from Berlin to Bangkok.  

Building on my work on Made in LDN, the precursor to Apple Creative Studios, I developed the tone-of-voice, system architecture, and writing guidance to span the initiative worldwide, covering an extensive suite of communications from initial invite to industry celebration event, and beyond.

As the programmes rolled out, I then worked with Apple teams across the globe to bring the approach to life locally. Evolving the system and creative approach as the programme naturally adapts year-on-year.

Read more about the programme >
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