Hello, I’m Dan C, a writer and creative director from Huddersfield, based in London, working on all things storytelling in video, programming, UX, editorial and campaigns. I also offer free support for non-profits (see #13). Please get in touch for more info, or to discuss a project.



01 Made for Business
02 Apple Creative Studios
03 Apple Creative Projects
04 Today at Apple
05 Remix Sessions
06 Apple Music Classical
07 New World
08 Make Your Holiday
09 Beats
10 Thlides
11 Spider-Man
12 Cold Soup
13 Not-for-profit



︎︎︎ Email
︎︎︎ Linkedin
︎︎︎ YunoJuno


Hello, I’m Dan C, a writer and creative director from Huddersfield, based in London, working on all things storytelling in video, programming, UX, editorial and campaigns. I also offer free support for non-profits (see #13). Please get in touch for more info, or to discuss a project.



︎︎︎ Email
︎︎︎ Linkedin
︎︎︎ YunoJuno



01 Made for Business
02 Apple Creative Studios
03 Apple Creative Projects
04 Today at Apple
05 Remix Sessions
06 Apple Music Classical
07 New World
08 Make Your Holiday
09 Beats
10 Thlides
11 Spider-Man
12 Cold Soup
13 Not-for-profit



01 MADE FOR BUSINESS

Branding Apple’s global offering for small business.

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Apple
2024

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02 APPLE CREATIVE STUDIOS

Creating the writing system for Apple’s global youth arts initiative.

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Apple
2021-23

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03 APPLE CREATIVE PROJECTS

Experience design and story development for Apple’s Creative Projects YouTube series.

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Apple
2021-22

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04 TODAY AT APPLE

Copy direction across Apple’s in store and online creative programming worldwide.

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Apple
2018-Present

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05 REMIX SESSIONS

Experience design and story development for an in-app tutorial series featuring some familiar faces.

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Apple
Garageband
2021-22

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06 APPLE MUSIC CLASSICAL

Writing for a global series of performances to mark the launch of Apple Music Classical.

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Apple
2023

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07 NEW WORLD

Copy oversight for a future-facing creative programme made by Today at Apple and It’s Nice That.

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Apple x It’s Nice That
2021-22

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08 MAKE YOUR HOLIDAY

Creating a fun-packed project book to get kids creating at home during a locked-down festive period.

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Apple
2021

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09 BEATS

Campaign copy and style guides for the UK and Europe.

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Beats
2021-24

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10 THLIDES

A 5-star fringe comedy about a veteran coming to terms with normal life at a Butlins waterpark.

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Personal
2016

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11 SPIDER-MAN

Concept and story for a dual-narrative promo showcasing boh sides of this new Peter Parker.

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Marvel x Disney
@PebbleStudios
2018

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12 COLD SOUP

Kicking the ranks into gear with a fun explainer ahead of an internal innovation comp.

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PepsiCo
@PebbleStudios
2017

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13 NOT-FOR-PROFIT

Some examples of free creative support for organisations on a mission.

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PPP, 2022
IRMO, 2023-24

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© 2024 Daniel Cooke