Hi, I’m Dan Cooke, a London-based writer and conceptual creative working independently across film, editorial, branding, campaigns, UX and experience design, always with a focus on story.

Over the past 7+ years, I’ve led an editorial network for Apple’s global creative arts and speaker series, Today at Apple, shaping cultural programming in the UK and internationally, while leading global creative work across Apple Retail. I’ve also worked with brands including Beats, Marvel/Disney, Samsung, Expedia, PepsiCo and the FCA, written for The Independent, supported non-profits on messaging strategy, and developed independent projects, including a 5-star fringe play.

You can view my selected brand work here.

I’m currently focused on ongoing work with Apple, with limited periods of availability opening up through 2026. If you have something in mind, please get in touch. You can also find me on Linkedin.  Always happy to discuss a brief on a call, or meet in London.