Hello, I’m Dan Cooke, a freelance writer and creative based in London working across film, editorial and brand, with 12+ years’ experience split between agency and in-house.

Since 2019, I’ve been leading editorial for Apple’s global creative arts and speaker series, Today at Apple, shaping cultural programming in the UK and around the world—while fronting global creative work for Apple Retail, stuck into campaigns and identities, digital content and in-the-world experience design. All focused on the coming together of systems and story.

I've also worked with brands like Beats, Marvel, Disney, Samsung, PepsiCo and Movember, reported for The Independent, helped non-profits sharpen their message, and made fun and broody things for theatre and film.

I’m currently focused on projects with Apple, with some availability through 2026/27. If you have something in mind, please get in touch or find me on LinkedIn.  

You can check out some of my brand work here.  

Thanks for stopping by.