Writer and creative director based in SE London —
focusing on all things story across video projects,
programming, branding systems, and campaigns.
focusing on all things story across video projects,
programming, branding systems, and campaigns.
Apple Creative Studios
Developing and evolving the writing system for Creative Studios, Apple’s global youth arts initiative. Learn more ︎︎︎
2021–23
Apple Creative Projects #ShotoniPhone
Experience design and story development for a #ShotoniPhone episode for Apple’s Creative Projects YouTube series, featuring Euphoria set photographer Eddy Chen. Learn more ︎︎︎
2021–22
Apple Music Classical
Copy direction for a global series of performances to mark the launch of Apple Music Classical. Learn more ︎︎︎
2023
Apple Creative Projects #AlterEgo
Creative direction for the Apple’s Creative Projects series finale. Shot at Apple Michigan Avenue in Chicago, featuring Dallas designer Temi Coker. Learn more ︎︎︎
2021–22
© 2023 Cooke Studio