Hi, I’m Dan Cooke, a writer and creative with 12 years’ experience spanning film, editorial and brand, focused on the intersection of systems and story.

For the past 7+ years, I’ve led an editorial network for Apple’s global arts and speaker series Today at Apple, shaping cultural programming in the UK and around the world, while fronting global creative for Apple Retail on campaigns and identities, scripted content and experience design.

I’ve also worked with brands like Beats, Marvel, Disney, Samsung, Expedia, PepsiCo and Movember, written for The Independent, supported non-profits on messaging strategy, and developed projects in theatre and film.

I’m currently focused on creative and editorial work with Apple, with pockets of availability through 2026. If you have a project in mind, please get in touch or find me on LinkedIn. Currently based in London.

You can check out some of my brand work here.