01 TODAY AT APPLE

Copy direction across Apple’s global arts and cultural programming, Today at Apple.

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Apple
2019-Present

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02 APPLE CREATIVE STUDIOS

Creating the writing system for Apple’s global youth arts initiative.

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Apple
2021-23

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03 APPLE CREATIVE PROJECTS

Experience design and story development for Apple’s Creative Projects YouTube series.

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Apple
2021-22

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04 MADE FOR BUSINESS

Branding Apple’s global offering for small business.

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Apple
2024

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05 REMIX SESSIONS

Experience design for GarageBand’s remix turorials.

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Apple
Garageband
2021-22

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06 APPLE MUSIC CLASSICAL

Writing for a global series of performances to mark the launch of Apple Music Classical.

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Apple
2023

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07 NEW WORLD

Copy oversight for a future-facing creative programme made by Today at Apple and It’s Nice That.

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Apple x It’s Nice That
2021-22

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08 MAKE YOUR HOLIDAY

Creating a fun-packed project book to get kids creating at home during a locked-down festive period.

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Apple
2021

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09 BEATS

Campaign copy and style guides for the UK and Europe.

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Beats
2021-24

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10 THLIDES

A 5-star fringe comedy about a veteran coming to terms with normal life at a Butlins waterpark.

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Personal
2016

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11 SPIDER-MAN

Concept and story for a dual-narrative promo showcasing boh sides of a fresh-faced Peter Parker.

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Marvel x Disney
@PebbleStudios
2018

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12 COLD SOUP

Kicking the ranks into gear with a fun explainer ahead of an internal innovation comp.

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PepsiCo
@PebbleStudios
2017

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13 NON-PROFITS

Some examples of free creative support for organisations on a mission.

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PPP, 2022
IRMO, 2023-24

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